Vision
- Safeguard and promote craft heritage such as Khadi, Lambani embroidery, and natural dye techniques through design innovation and intergenerational knowledge transfer.
- Create sustainable income opportunities for rural craftspeople by improving product quality, design, and access to diverse markets.
- Use craft as a tool to build community, instill pride, and foster a sense of purpose and belonging among artisans.
- Contribute to the growth of cultural industries by positioning indigenous crafts as valuable contributors to the creative economy.
- Develop models that support ecological practices, fair trade principles, and long-term viability of the craft sector.


Mission
Rooted in tradition and guided by a forward looking vision, we strive to create a future where traditional skills such as Khadi weaving, Sandur Lambani embroidery, cane and bamboo craft, natural dyeing, and block printing are not only preserved, but thoughtfully adapted to contemporary contexts. In doing so, we aim to inspire future generations to value the beauty, relevance, and excellence of handmade craft. Equally important, we are committed to nurturing the artisans, staff and individuals behind these traditions ensuring they are supported both culturally and economically, and that their knowledge, is upheld with respect and care.
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